SERVICES: Strategic Planning

We provide strategic retail planning to align your brand and ensure the marketing promise is being delivered in store. 

Understanding what drives your customers is crucial to determine the creative brief.

Our unique methodology 'GINGER' provides key recommendations for retail environments. We apply Marketing, Design, Property and Operations principles ensuring we cover and manage all aspects within the project.

We highlight your brand’s strengths and magnify them in the physical environment.

Our tailored strategic plans include:
:- Brand SWOT
:- Store audits
:- Alignment framework
:- Global and local retail trends
:- Retail brand direction 2015+
:- Brand Tone of Voice