New territory for Meyer and Cookware Brands
Collectively Meyer Cookware Australia's brands lead the gourmet category in many of the world’s largest consumer markets. They have created and own several global brands, including Circulon and Anolon, and they also manufacture specific leading Australian brands, including RACO and Essteele.
So it was with much anticipation that late last year in December 2018, Meyer Cookware Australia launched it's first ever store format for it's retail business, Cookware Brands.
We’ve created an approachable design concept that blends a showroom environment but also explores 'being in the kitchen' with many references to domestic and commercial gallies.
Through subtle design detailing and developing flexible display fixtures we’ve been able to accommodate a premium product alongside a mass market product.
The brand positioning has hit the sweet spot for alignment to food precincts which is a critical achievement allowing for better tenancy selection, negotiation and brand growth moving forward.
It’s been a really positive response and we look forward to working with the project team on the next site opening soon in QLD... watch this space!
Photography: Lynton Crabb
Shopfitter: Adept Project Solutions
Meyer Cookware Australia
WHAT WE DID
:- Brand Strategy
:- Brand Positioning
:- Creative design concept
:- CAD Documentation
:- New fixtures and fittings
:- Environmental graphics
:- Design Management
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