Equip, Sydney

Equip is one of the largest fast fashion accessories brands with over 130 stores across Australia and NZ. Operating in such a competitive market for over 10 years the brand was in need of a re-position to ensure they gained back lost market share. We've created a store concept hinged around a 'Salvage with Style' direction that provides a distinctive look for the brand and which has given them a successful re-launch.