Pop-up with mid-mall full commercial kitchen. The concept of ‘the pop-up’ has well and truly entered the mainstream in Australia. The formula typically involves a vacant shop, an opportunistic brand and a fit-out that maximises visual appeal and minimises cost.
The new fit-out is dark, moody and textured, but “The real strategy here is to provide an experience that creates intrigue and allows customers to see Japanese cuisine from an unfamiliar perspective.” as a result, the sense of place here is strong, the feeling authentic.
Ra-men bars and restaurants have been popping up across Melbourne at a rapid pace for the last few years. Tokyo Tonkotsu commissioned Studio Ginger to assist with positioning their food brand in Australia's sophisticated food marketplace.
We had a lot of fun working with Proprietors, Head Roasters, Connoisseurs, and Brothers Joel and Marlon. As you can well imagine these boys are passionate about coffee and are extremely proud of the store’s 40 year heritage on Carlisle Street, Balaclava.
Working with the Choueiri brothers to open this fantastic Middle Eastern food concept in Coburg was an absolute pleasure. This is a classic tale of "migrant arrives in Australia to make a better life for his family."
Story in a Cup is a self serve frozen yogurt concept store in South Yarra. By donating a percentage of profit to support local communities, the customer has an impact on someone else’s story, one cup at a time.