Pop-up with mid-mall full commercial kitchen. The concept of the pop-up store has well and truly entered the mainstream in Australia. The formula typically involves a vacant shop, an opportunistic brand or retailer, and a light-touch fit-out that maximises visual appeal and minimises cost.
The new fit-out is dark, moody and textured, but “The real strategy here is to provide an experience that creates intrigue and allows customers to see Japanese cuisine from an unfamiliar perspective.” as a result, the sense of place here is strong, the feeling authentic.
On a purely retail level, the designers’ response has been transformative. The new stores are designed to draw people in from a distance: the shop frontage is completely glazed, providing an enticing window to the carefully choreographed retail theatre within.
Glue, a brand synonymous with youth culture receives a shopfront makeover. We worked with Glue to refine an existing store concept, providing sophisticated detailing, midfloor shoe display systems, improved internal flow, and transparency with the shopfront.
JD Sports hits the ground running with first Australian store. Studio Ginger are currently assisting JD Sports to translate their retail concept in the Australian market with their first store opening at the end of April at GPTs Melbourne Central, VIC.
Ra-men bars and restaurants have been popping up across Melbourne at a rapid pace for the last few years. Tokyo Tonkotsu commissioned Studio Ginger to assist with positioning their food brand in Australia's sophisticated food marketplace.
We were thrilled to be involved with re-positioning the Jay Jays brand, synonymous for fast fashion at easy on the pocket prices. This new store concept was launched in the brand's heartland, Fountaingate shopping centre.