Equip is one of the largest fast fashion accessories brands with over 130 stores across Australia and NZ. Operating in such a competitive market for over 10 years the brand was in need of a re-position.
We were thrilled to be involved with re-positioning the Jay Jays brand, synonymous for fast fashion at easy on the pocket prices. This new store concept was launched in the brand's heartland, Fountaingate shopping centre.
Wittner has gone from one Melbourne retail store to over 100 doors Australia & New Zealand wide. A family business dedicated to designing high quality fashion footwear, and maintaining it’s reputation as a market leader.
After successfully delivering the Topshop Topman stores in Australia, Studio Ginger were invited to deliver the brand's first New Zealand store in Auckland earlier this year. We caught up with the team to find out more: