APAC INSIDER Article May2017

We are living in a time where customers are heavily influencing and shaping brands and the retail offer. There has been a huge shift in retail shopping habits and technology development, and in turn customers are demanding authentic experiences, convenience, consistency and quality.

Glue Store Opens in Doncaster

Glue, a brand synonymous with youth culture receives a shopfront makeover. We worked with Glue to refine an existing store concept, providing sophisticated detailing, midfloor shoe display systems, improved internal flow, and transparency with the shopfront.

JD Sports arrives in Aust

JD Sports hits the ground running with first Australian store. Studio Ginger are currently assisting JD Sports to translate their retail concept in the Australian market with their first store opening at the end of April at GPTs Melbourne Central, VIC. 

Swimwear Galore Opens in Mentone

Swimwear Galore's Mentone store is both functional and beautiful. The main design focus for these stores is always to make the daunting experience of shopping for swimwear enjoyable.

Ra-men Bankara Tokyo to Melbourne

Ra-men bars and restaurants have been popping up across Melbourne at a rapid pace for the last few years. Tokyo Tonkotsu commissioned Studio Ginger to assist with positioning their food brand in Australia's sophisticated food marketplace.

Wittner Chadstone, detatched haven

Far from the bland and boxy, Studio Ginger has created a detached haven from the bustle of the megaplex with this Wittner shoe store in Melbourne. Their work here is exceptional: it’s helping Wittner to establish a new retail identity, and it typifies retail design’s evolving role at the leading edge of brand market

Jay Jays: The Just Group

We were thrilled to be involved with re-positioning the Jay Jays brand, synonymous for fast fashion at easy on the pocket prices. This new store concept was launched in the brand's heartland, Fountaingate shopping centre...

NZ TOPSHOP TOPMAN

Topshop Topman, Auckland New Zealand
After delivering seven Topshop Topman stores in Australia, Studio Ginger were thrilled to deliver the brand's first New Zealand store in Auckland earlier this year. We caught up with the team to find out more:

What was Studio Ginger's involvement with this store? Our role is to work closely with Arcadia International (Brand UK) and to take the drawings to construction issue, while meeting all local compliance and regulation challenges. We always start by taking the time to understand the space and environment, and any base building challenges that could impact on the design intent. Our involvement is from producing documentation right through to the opening of the doors for trade. There is a general expectation that we deliver stores that meet the high expectations and detail that Topshop UK demand.

What was the brief given to Studio Ginger? In the 5-6 years we've worked with Topshop, the brief has evolved and changed on each project. The Auckland store is an evolution from the LA and Emporium (Melbourne) stores with its own unique twist. The curved feature LED lighting to the mezzanine that wraps down the escalator wall and shopfront display fins, is unique to the Australian stores and NZ.

What were the challenging aspects about the design of the store and how were these overcome? The new shopfront and external canopy were the major changes to this store. Working on a high visibility corner with ramped footpaths were a real challenge externally. The main challenge internally was making the vertical transport and floor plate to mezzanine work to hold the required stock holding and customer volume. The slab infill to the mezzanine corner has increased the floor plate and the additional single escalator and multiple run staircase have added architectural features and provided the customer transport required.
What design aspects remained the same from the previous store to occupy the space and what changed? Only the structural columns and lift. All shopfronts, external canopies and internal walls and ceilings were removed.

What makes this store stand out from other clothing stores in the New Zealand and Australian market? Large format fast fashion retailing brings the latest trends at a value offer to our shores. Before these international brands arrived, we hadn't experienced single-brand stores that dominated the space, that in terms of store size, sit between a standard strip shop and a large department store. Topshop provides improved store theatre and a new exciting shopping experience for their target market.

Solid Gold Showroom Adelaide

Fantastic to see the Solid Gold Diamonds Showroom open in Adelaide last week! Stunning store design by the Studio Ginger team... Stunning Diamonds!! #bling #samaraweaving #storedesign #adelaide

The Coffee Co. Balaclava

We had a lot of fun working with Proprietors, Head Roasters, Connoisseurs, and Brothers Joel and Marlon. As you can well imagine these boys are passionate about coffee and are extremely proud of the store’s 40 year heritage on Carlisle Street, Balaclava.

Solid Gold : Hay Street Showroom

WA's Premiere Diamond Retailer Solid Gold Diamonds is one of the most recognised jewellers in Western Australia, with 2013 marking it's 30th year in business, and a move to a new location. 

SAKS opens in Malvern Central

Studio Ginger loved working with SAKS, an established women’s fashion brand in Melbourne to evolve their store concept and provide the brand with a new look and feel. It was important for the store to let the colourful fashion collection, sourced from Europe, ‘pop’ and tell its own stories.  The interior exudes a beautiful boutique feel, refined lines, classic product displays, stylish finishes, and a unique cascading glass pendant light fitting above a large feature bench in the centre of the store.

Regina has done a wonderful job sourcing the stunning range, and we highly recommend a visit to pick up something special for your Spring/Summer wardrobe! 
www.saks.net.au

Photography: Lynton Crabb 
www.crabb.com.au

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Zaatar opens in Coburg

We were thrilled to work with the Choueiri brothers, to open this fantastic Middle Eastern food concept in Coburg. This is a classic tale of "migrant arrives in Australia to make a better life for his famiy." True to the usual tale of a migrants business, the children were involved and their love for the food, traditions and people is evident in this big bright space full of life and culture!  

Delicious food... Great coffee.... Lovely people!

Photography: Lynton Crabb 
www.crabb.com.au

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Volume shortlisted in the 2012 Interior Design Awards

These awards celebrate the excellence in Australian Interior Design, and we are thrilled to be among the high caliber of retail designers who are listed. Congratulations to our talented team who worked on this project and to our Client who let us explore an exciting solution for their brand!

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Topshop Topman to open in the Gowings Building Sydney

Built in 1912, this iconic twelve storey sandstone clad building stands proud on the intersection of George and Market Streets in Sydney’s central business district. It is a stark reminder of days gone by and a fine example of Inter-War Commercial Palazzo style.

It was purpose built for the Gowings company, and the signage remains a prominant fixture to both sides of the building, marking the entry points, to what used to be the Gowings Department Store. In it’s glory days, it was one of the most prominent and famous department stores in Sydney, specialising in men’s casual clothing, camping gear and novelty items.

This last remaining Gowings store only closed it’s doors 6 years ago in January 2006. The building was then taken over by the clothing brand Supre, which ended it’s lease in 2011. 

But that’s enough of the history lesson.... What’s in store for the Gowings Building?

The future of the Gowings Building is very rosie indeed, with the UK retailing giant Topshop, Topman set to make it’s home here in 2012. Following the huge success of the 1st Topshop opening it’s doors on Chapel Street, Melbourne late last year, it’s 2nd store in Sydney is sure to be huge.

The Topshop brand residing in Gowings, will breathe a new life into this iconic building and inject an immense amount of traffic, attention and energy into and around the city! Topshop Chapel Street turned over $1.2 million on it’s first day of trade, and it’s neighbouring stores have all reported sales growth of 10% since Topshop opened. And it’s no surprise given how this brand dominates the retail industry, and the incredible buzz they generate with their fantastic product, marketing and PR efforts!

The Studio Ginger team have a nice connection with the Topshop brand, spanning back a fair few years, when our now Creative DIrector in Sydney, Tim Bradbury, was an integral design lead for the store concept working with Zebra in the UK. When the brand was set to land on Australian shores we were absolutley thrilled to deliver it’s Melbourne store, and we are thoroughly enjoying working on the Sydney store, due to open later this year. 

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Topshop Topman opens their first Australian store!

The British fashion retailer made their Australian debut, opening their first store at Jam Factory on Chapel Street, South Yarra in Melbourne last week on Thursday 8th December. The brand has stores in over 20 countries and is part of the Arcadia Group. 

Over $1.2 million worth of stock was turned over on its first day trading, and with shoppers camping out to get in the doors, the Australian market is obviously excited to have Topshop on our shores! We were thrilled to be involved with translating their existing concept into our retail market, and we have loved every minute working on this project and especially in collaboration with some fantastic people!

Below are some photos of the store and the launch party!

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Adolfo Dominguez opens their first Australian store

The luxury fashion label from Spain made their Australian debut, opening their first store at Chadstone Shopping Centre in Melbourne this month. The brand has around 600 stores in over 37 countries and was founded by Adolfo himself in 1976. We were thrilled to be involved with translating their existing concept into our retail market, and we look forward to watching the brand expand on our shores.

Photography: Lynton Crabb 
www.crabb.com.au

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